Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: WAIVE, OR MAKE A ONE TIME OR PERIODIC PAYMENT, TO COVER SOME COSTS OF THE CUSTOMER
| No. | SIC | Year | Notes |
| 1 | 2000 | 1987 | Because many products are competing on the shelves for supermarket space, companies made payments of $800 to $1,100 per new item per store to ensure shelf space last year. |
| 2 | 2834 | 2007 | Even as U.S. lawmakers seek new ways to rein in health-care spending, drug companies are quietly getting around these actions using a device for controlling prescription-drug costs: insurance co-payments. Drug makers are increasingly subsidizing these "co-pays" — the share of prescription costs that insured patients must pay out of their own pocket. Insurers require co-pays to give patients an incentive to be price-sensitive and pick generic drugs over pricier name brands. Pfizer started providing co-pay rebates for Lipitor two years ago. Lipitor was facing competition from three generic rivals in the same class of cholesterol-reducing drugs known as statins. Pfizer first gave patients as much as $15 off their co-pay each time they filled a prescription if they used a rebate card obtained through their doctor. This year, Pfizer started offering the cards directly to patients. The overall cost of a common dose of Lipitor is more than $1,400 a year, four to eight times more than its generic competitors. |
| 3 | 2834 | 2009 | Even as U.S. lawmakers seek new ways to rein in health-care spending, drug companies are quietly getting around these actions using a device for controlling prescription-drug costs: insurance co-payments. Drug makers are increasingly subsidizing these "co-pays" — the share of prescription costs that insured patients must pay out of their own pocket. Insurers require co-pays to give patients an incentive to be price-sensitive and pick generic drugs over pricier name brands. In April, Amgen increased its subsidies for Enbrel, promising to pay for patients' first six months of co-pays and to cap their out of pocket costs at $10 for each of the next six months. |
| 4 | 4813 | 1997 | AT&T's One Rate Plus plan offers 10 cents per minute on any long-distance call at any time, plus a $4.95 per month fee that is sometimes waived for 2 or more months. You have to ask for the plan over the phone, negotiate for it or you won't get it. |
| 5 | 6021 | 2002 | Last December, Bank One (ONE ) Corp. stopped a $3 charge for basic checking-account customers to use a branch teller when it discovered that customers were leaving it for rivals. |
| 6 | 6021 | 2003 | Since Washington Mutual's appearance in Chicago, Bank One has increased efforts to keep its customers while attracting new ones. Bank One is advertising more and eliminating fees for items such as online bill paying. |
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