Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: TARGETED COMPETITOR SEGMENT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 2000 | 2009 | Heinz is offering consumers larger ketchup bottles that sell at smaller price gaps to private labels in the U.S. Meanwhile, Frito-Lay in North America will begin adding 20% more product to take-home bags of its corn-based Tostitos, Fritos, Cheetos and Doritos without increasing the price. |
| 2 | 2111 | 1992 | Philip Morris is offering "buy one carton, get a half free." |
| 3 | 2111 | 1992 | Buy-two get one-free promotions and discount coupons have helped to check market share declines for Winston and Salem. Distributors say the promotions are not enough to boost sales, though. |
| 4 | 2840 | 1993 | S.C. Johnson offering 2 cans of Edge for the price of one; also a mail-in refund offer. Procter & Gamble has been offering 20% more free. Pfizer is promising 14.75 oz for price of 11 oz. |
| 5 | 4512 | 1987 | American said it would match Continental's previously announced 2-for-1 promotional fare offer in markets where the two carriers compete. Limited to tickets purchased before Jan. 31 for travel during February. |
| 6 | 5812 | 1992 | Like Little Caesars, Domino's plans to initiate a 2-for-1 campaign this fall. |
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