Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PUBLIC RELATIONS SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | BMW is sending certificates to last year's buyers, good for half the price cut now, to customers who bought those cars between Jan 1988 and September 1989. |
<< Return to Choice 3