Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: PROVIDE A MEET OR RELEASE AGREEMENT
| No. | SIC | Year | Notes |
| 1 | 4841 | 2006 | As TiVo and DVR technology allow viewers to skip commercials, advertisers are increasingly concerned about whether their ads are actually being viewed. TV networks often offer minimum-audience guarantees for advertisers but as new Nielsen technology debuts that will rate commercial viewing, networks may follow the path of the Weather Channel and offer guarantees for advertising. |
| 2 | 5411 | 2005 | Many large supermarkets still employ a high-low pricing policy but have been narrowing the gap between everyday and promotional prices. Albertson's launched a program called "Check the Price" which reduced the everyday price of price-sensitive items customers buy frequently. They have since doubled the number of items which fall under the price cuts. |
| 3 | 6519 | 2009 | Retail chains are using the fine print in their leases to demand rent reductions, eking out critical savings and pressuring mall owners already struggling with vacancies. Gap Inc., Williams-Sonoma Inc. and AnnTaylor Stores Corp., among others, are poring over their leases and dispatching staff to track store closures that trigger "cotenancy clauses." The clauses, relatively common in retail leases, let tenants demand cuts in rent — or, eventually, a penalty-free pullout — if key tenants or a specified numbers of stores leave the center. |
<< Return to Choice 3