Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 4512 | 2002 | Travelers accustomed to travel vouchers handed out freely when a flight was canceled or overbooked may face a different picture. Northwest Airlines limits compensation for domestic flights to a $300 voucher and $750 for international flights. |
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