Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: OCCASION SEGMENT
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 1011 | 2009 | The world's biggest miners and steelmakers have created a new pricing system that would set iron-ore contract prices on a quarterly basis–rather than annually as it is currently. Iron ore is used to make steel, so the new system is likely to mean global steel prices will be more volatile. BHP Billiton, the world's largest miner, says lower-cost producers of iron ore function better in a quarterly system, so it had been pushing to abolish the current pricing system. Brazil's Vale SA, on the other hand, has lobbied against change, because Brazilian ore is more expensive, so it is at a disadvantage in spot pricing. Rio Tinto of Australia hasn't taken a strong public stance. |
| 2 | 7372 | 1993 | Borland will cut its price on software for Windows during three month promotion. Borland to sell Quattro Pro spreadsheet program for Windows for $99 down from $495, responding to Microsoft's promotional offering of Access for $99. |
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