Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: VOLUME PURCHASED SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 3571 | 2001 | Dell Computer, which rocketed to the top of the PC market with its custom made PCs, is expected to unveil a prebuilt PC designed to compete with off-the-shelf models sold in retail stores. SmartStep PC comes as a one-size-fits-all complete with monitor aims at U.S. customers that shop for PCs in chain stores. |
| 2 | 4812 | 2008 | AT&T and T-Mobile on Tuesday moved quickly to match Verizon's $99.99 all-you can-eat wireless plan, leaving just one big carrier — Sprint Nextel — on the sidelines. |
| 3 | 4813 | 2003 | Like most rivals, Sprint now offers unlimited local and long-distance calling for one flat rate. Prices start at $54.99. Customers can include unlimited wireless minutes for $149.99. Those deals give customers a 5% discount on wireless service. Sprint's goal, like other carriers, is to hold onto its highest-paying consumers. |
| 4 | 6211 | 2004 | After cutting trading commissions for bigger and more active customers, Charles Schwab Corp. has announced it will cut them for the rest of its customers as well. Schwab will reduce its standard online stock-trading commission from $29.95 today to $19.95 for up to 1,000 shares, plus 1.5 cents per share for each additional share. That matches the cut Schwab made for customers with more than $100,000 in household assets with the firm and certain other higher-level clients. Schwab's new price undercuts archrival Fidelity Investments which charges at its lowest-level customers $29.95 per online trade for the first 1,000 shares, plus 2 cents for each additional share. For its best customers, Schwab charges as little as $9.95 per trade, and Fidelity charges just $8. |
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