Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: RETAIN CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT COST SAVINGS SEGMENT
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 4813 | 1991 | AT&T, Sprint, & MCI are moving business customers to a more modern, precise method of billing that calculates the length of a call to the second or to the nearest 6 seconds. |
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