Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / UNPOPULAR PRODUCTS
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 3711 | 1988 | In March, Yugo raised the price of its car 3.6% or $150. In April, the company began offering a $500 rebate, and in August the company offered to finance buyers who put as little as 5% down. |
<< Return to Choice 3