Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / UNPOPULAR PRODUCTS
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 3577 | 2002 | Distributors and manufacturers are offering discounts and special promotions to move cell phone and handheld computer combos off of the shelves and into briefcases. Samsung also offers rebates of $50 to $100 on its SPH-1300 model that is sold through Sprint PCS. Earlier sales of similar devices were disappointing as customers rejected clunky design and high prices and service fees. |
| 2 | 3711 | 1988 | Hyundai is offering $500 rebates on its four-and five-door models, after slow sales. Sales are still slow though. |
| 3 | 3711 | 1989 | Hyundai announced rebates of up to $1000 as sales are running 35% below a year ago. |
| 4 | 3711 | 1990 | Ford may take the unusual step of introducing its new Escort model w/ a rebate. |
| 5 | 3711 | 1990 | GM doubled the cash rebate on its 1990 Oldsmobile Cutlass Supreme to $2000 from $1000. |
| 6 | 3711 | 1990 | GM announced yesterday its first-ever rebate, $1000 in cash, on its Chevrolet Lumina, Pontiac Trans Sport, and Oldsmobile Silhouette minivans. |
| 7 | 3711 | 1990 | GM recently slapped rebates–first $750 and now $1000–on its less-popular Blazer and Jimmy models. |
| 8 | 3711 | 2005 | Even as they add capacity in big pickups and sport-utility vehicles, the Japanese are piling on hefty discounts in those segments. High gas prices and the popularity of car-based SUVs are turning buyers away from big SUVs. Toyota has slapped an average $3,387 incentive on its Tundra truck. |
| 9 | 7372 | 1986 | Lotus in August cut the list price of its slow-selling Jazz program to $395 from $595, and the company recently began offering a $100 rebate. |
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