Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PERFORMANCE PERCEPTION SEGMENT / OLD STYLES OR PRODUCTS
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2671 | 1992 | Sun is trying to manage a transition to a new line of powerful workstation computers. 17-30% discounts on old workstations not boosting sales. |
| 2 | 3674 | 2001 | Intel's latest price cuts came Monday, when it rolled out a 1.7 gigahertz version of its flagship Pentium 4 line. It cut the price of its former top-speed device – the 1.5 gigahertz P4 – by 60%. |
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