Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / A SPECIFIC CUSTOMER SEGMENT
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 0000 | 1991 | Many think that brand name power is weakening. Retailers are forcing companies to divert dollars from advertising into costly trade promotions, such as payments for space on store shelves. |
| 2 | 2000 | 2007 | Slotting allowances are paid by producers to retailers to secure a set amount of shelf space. |
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