Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INDIVIDUAL CUSTOMER SEGMENT / A LEADING CUSTOMER IN THE CUSTOMER'S INDUSTRY
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 2032 | 1989 | To encourage supermarkets to carry them, Campbell is guaranteeing that all new products will meet sales goals w/in six months or Campbell will take back unopened cases from warehouses. |
<< Return to Choice 3