Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 ISOLATE SEGMENTS WHO RECEIVE THE LOW PRICE: INDIVIDUAL CUSTOMER SEGMENT

1. A leading customer in the customer’s industry Choice 3>>

2. Other types of individual customer Choice 3>>

3. A specific customer segment Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price