Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PERFORMANCE LEADER PRICE AGAINST PERFORMANCE LEADER
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Last month, GM and Ford introduced models similar to the Jeep Cherokee that sell for about $2000-$4000 less. |
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