Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER OR NEXT LEADER PRICE AGAINST PRICE LEADER OR NEXT LEADER
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 3571 | 1986 | Now, Zenith's most popular college campus model is sold at about 40% off its $1700 list price, to compete w/ bargain-priced PC clones. To boost sales, Zenith often throws in free software. Occasionally sends truckloads to campuses, sells off trucks. |
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