BENCHMARKS REPORT
Industry Measure: Company Level Data
| SIC: | 2844 |
| INDUSTRY: | PERFUME,COSMETIC,TOILET PREP |
| BENCHMARKS FOR THE INDUSTRY |
| NO. OF SEGMENTS REPORTING IN THE INDUSTRY: 35 |
|
1997 SALES FOR THE INDUSTRY: $ 27281 (Total Sales in $Millions) |
|
OPERATING MARGIN: 9.8 (EBIT (divided by) Sales) |
|
CAPITAL INTENSITY: 42.6 (Sum of Total Debt plus Shareholder Equity (divided by) Sales) |
|
SALES GROWTH: 11.4 (Compound 3-Year Growth Rate in Sales for the Median Participant in the Industry) |
| BENCHMARKS FOR THE TOP FOUR COMPETITORS |
| ROE: Net Profits (divided by) Total Shareholder Equity RONCE: EBIT (divided by) Sum of Total Debt plus Shareholders' Equity |
| Competitor/Rank by Sales |
Market Share (% Ind. Sales) |
ROE | RONCE |
| #1: COLGATE-PALMOLIVE CO |
33.2 | 33.3 | 28.3 |
| #2: AVON PRODUCTS |
18.6 | 118.9 | 111.1 |
| #3: LAUDER ESTEE COS INC -CL A |
12.4 | 31.8 | NC |
| #4: REVLON CONSUMER PRODUCTS CP |
8.2 | -11.5 | 20.6 |
| Total of #1-4: | 72.4 | 35.0 | 23.0 |