Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER PRICE AGAINST STANDARD LEADER
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 3571 | 1987 | Wells American is offering IBM PC/AT compatibles with prices starting at only $1095 for a 12 MHz unit. Has a money-back guarantee and a 31-day trial offer. |
<< Return to Choice 3