Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER PRICE AGAINST STANDARD LEADER
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 8000 | 1987 | Consumer Dental's dentists waive a patient's copayment or deductible for care received, and accept the insurance reimbursements as payment in full. Opponents say this overcharges the insurance co., but CD says its dentists charge less to begin with. |
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