Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / PRICE LEADER PRICE AGAINST STANDARD LEADER
CHOICE 3 COMPONENT: CHANGE CONVENIENCE AND PRICE TOGETHER
| No. | SIC | Year | Notes |
| 1 | 6141 | 2006 | Wal-Mart Store Inc. has been selling financial products to low-income customers who many shop in its stores, but don't have relationships with traditional banks. Wal-Mart's prices for the financial services are lower than many competitors. Wal-Mart charges 46 cents for a money order, compared with as much as $1.30 at the post office. The company also charges a maximum of $3 to cash a payroll check; check cashing firms usually charge 2% to 3% of the check's face value. |
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