Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST A NEW ENTRY
CHOICE 3 COMPONENT: PROVIDE A REBATE
| No. | SIC | Year | Notes |
| 1 | 7372 | 2004 | Microsoft, no longer dismissing Linux as a nuisance, is finding ways to squelch the phenomenon. For the first time, Microsoft is offering discounts of up to 60% in the form of rebates on server software and Office for businesses. Microsoft is also experimenting with creating lower-priced versions of Windows for third-world countries. |
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