Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST A NEW ENTRY
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 3721 | 1987 | Airbus managers are girding for a knock-down-drag-out fight with McDonnell. Airbus strategy is to go for the kill. The A340 won't be commercially successful airplane, but it can really hurt McDonnell. Attack on a weak competitor. |
| 2 | 7372 | 2009 | Microsoft has told PC makers the $50 Starter Edition will be available only for netbooks with screen sizes smaller than 10.2 inches and chips that aren't capable of playing most games or watching video. Larger netbooks would have to use Windows 7 Home Premium, which would add $200 to a unit's cost. |
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