Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: TARGETED COMPETITOR SEGMENT / STANDARD LEADER PRICE AGAINST A PRIVATE LABEL SUPPLIER
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 2043 | 1996 | Post is positioning itself as a value provider. Its brands will be priced at about $3 a box. Private-label brands run $2 to $2.49 a box. |
| 2 | 2111 | 1992 | The biggest growth has been in deep-discount "subgeneric" brands like PM's Bristol, AB's Montclair and L's Pyramid. They sell for about half the more than $2 retail cost of a pack of full-priced cigarettes. |
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