Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: RELATIONSHIP RENEWAL SEGMENT / CUSTOMERS AT THE END OF A SUBSCRIPTION OR CONTRACT PERIOD
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2721 | 1998 | After several efforts to get a business to renew its subscription, OAG sends it a "check" for $37, which can be used toward the one-year price of a subscription. Price is reduced to $59 for 12 monthly issues. |
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