Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: RELATIONSHIP RENEWAL SEGMENT / CUSTOMERS CHANGING PRODUCTS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 4481 | 1991 | Most cruise lines offer discount coupons to repeat passengers. |
| 2 | 4499 | 2000 | Carnival is working to guarantee repeat customers on its six cruise operators – which range from the mass-market Carnival Cruise Lines to the premium Holland America and luxury Cunard Line. To keep customers coming back to the Carnival family, the company recently introduced discounts from 20% to 50% for past customers to travel on its other cruise lines. |
| 3 | 5461 | 1991 | If you bring in your receipt from a morning purchase, you get $1 off your lunchtime sandwich. |
| 4 | 5461 | 1991 | The bakery gives out a gift certificate with purchases. You can exchange it for more products at the store. Good on purchases of $4.00 or more. |
| 5 | 5812 | 1992 | Pizza Hut is trying to build customer loyalty with its "come-back" coupons. The customized coupons are generated through each store's individual customer database. |
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