Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: RELATIONSHIP RENEWAL SEGMENT / CUSTOMERS CHANGING PRODUCTS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 3599 | 2007 | Intuitive Surgical's S-series robotic surgical system has generated enormous profits for the company. Intuitive has raised prices on its newest models and benefits from sales of replacement parts. Operating on a razor blade model, each system has three or four arms, the tools attached to each arm need to be replaced after every 10 procedures and replacements cost $1,500 to $2,000 for existing customers and $2,000 to $2,500 for new customers. |
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