Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO NEW CUSTOMERS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2840 | 1992 | Lever 2000's initial couponing has knocked 75 cents off the average $1.69 price for two 5-ounce bars, though Lever is easing up on the discounts. |
| 2 | 4512 | 1991 | Southwest sends a $50 gift certificate to interested customers. Gift certificate is good toward any ticket. Certificate expires one year from issue date. |
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