Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO EXISTING CUSTOMERS
CHOICE 3 COMPONENT: PROVIDE A FREE OR HEAVILY DISCOUNTED PRODUCT FROM A THIRD PARTY
| No. | SIC | Year | Notes |
| 1 | 4512 | 2003 | Starting in January, Lufthansa's 80 long-haul jets, including Boeing 747-400 and Airbus A340 and A330 aircraft, will be fitted with Boeing's Connexion wireless Internet system, the German Airline said. The agreement follows a trial that started in January this year during which Lufthansa offered the service free of charge on some flights between Frankfurt and Washington D.C. |
| 2 | 5600 | 1999 | To make up for lost time, Gap is turning to some tried-and-true methods to convert walk in shoppers to cybershoppers. In July, Gap held an in-store drive to get customers to submit their e-mail addresses. To spur shoppers to sign up, Gap offered 10% off and free shipping on their first online purchase. Gap's weekly e-mails plug specific merchandise and include links directly to apparel on Gap's Web site. |
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