Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO EXISTING CUSTOMERS
CHOICE 3 COMPONENT: PROVIDE A SAMPLE OF THE PRODUCT
| No. | SIC | Year | Notes |
| 1 | 4813 | 1996 | AT&T yesterday began offering local telephone dial-up access to the Internet w/ a free one-year trial for residential customers (5 hours/mo.). Unlimited access is available to all AT&T customers for a flat monthly rate of $19.95. |
| 2 | 4899 | 1996 | AT&T launched its Internet-access service by giving its long-distance customers entry to the network for free. Customers get 5 free hours a month plus $2.50 for each additional hour. They'll be charged $19.95/mo. after first year. |
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