Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO EXISTING CUSTOMERS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 2621 | 1991 | Procter & Gamble's national introduction of its Phases disposable diaper under its Pampers brand early in the fourth quarter was combined with an aggressive $4.00 coupon to introduce the new product. |
| 2 | 2676 | 1991 | Procter & Gamble lowered the price of a $14 bag of its redesigned Pampers diapers as much as $4 off the retail price in some markets, and is offering coupons for another $4 off the retail price in some places. |
<< Return to Choice 3