Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: INTRODUCTORY OFFER SEGMENT / DISCOUNT A NEW PRODUCT TO EXISTING CUSTOMERS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 2752 | 1989 | Customers with large print jobs of $1MM or more and the potential for follow-on business now can command discounts of up to 20% off list |
| 2 | 4813 | 1996 | AT&T says it will offer new customers 3 months of free, unlimited "local-toll" calling in the Illinois region. These toll calls go beyond a local market without crossing long-distance boundaries. Offer is good from August 1 to October 31. |
| 3 | 5712 | 1995 | The new products at Bombay Company will have an initial promotion for 10 days at a 15% discount. |
| 4 | 6141 | 1987 | American Express's Optima Card will carry an initial annual interest rate of 13.5%. In contrast, the average bank card interest rate nationwide is currently 17.82%. #1 issuer Citicorp charges 19.8% on its regular Visa cards and Mastercards. |
| 5 | 6141 | 1993 | The spread has remained the same, with the charter members it's prime plus 8.9%, and for everyone else that came after that first year, prime plus 9.9%. |
| 6 | 7372 | 1993 | Entered the database market by offering $495 Access package for $99 during 3 month promotion — sold 750,000 copies. But even after the promo, only increased the price to $125 |
| 7 | 7372 | 2000 | In December 1999, Oracle software company cut prices to corporate customers by 40% to 50% for its new Internet database 8i, hoping to stimulate demand. |
| 8 | 7372 | 2009 | Microsoft's new Windows 7 PC operating system will go on sale in stores for $40 less than the $240 it charged when it launched its Vista program in 2007—the biggest price cut on a new version of Windows in years. |
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