Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / PERIODS OF PRODUCT TRANSITION
CHOICE 3 COMPONENT: OFFER A CALL
| No. | SIC | Year | Notes |
| 1 | 3711 | 1990 | Chrysler is telling dealers it plans to raise prices on its 1991 minivans by as much as 12%. Signal price increase. |
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