Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 1522 | 1988 | Developers created "fractional ownership," a low cost product to build demand in the face of sales resistance because of high prices. Offers customer lower sticker price while developers net 25-50% more than individual sale (buyers pay 1/3 price for 1/4 ownership) |
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