Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 3711 | 1992 | Porsche highlighted its exclusivity in the mid-80s by aiming at the high end of the luxury-car segment. Premium pricing has backfired in the recession. New 968 model priced $3500 cheaper than the 944 it replaces. |
| 2 | 7929 | 2005 | 2004 is believed to be the worst summer season because fans were stuck with high prices and promoters lost money and canceled shows. To turn things around this year, promoters and artists representatives are offering lower prices and more bands for the money by packaging big acts together at one show. Promoters are also sending fans emails and text messages to try and generate interest in coming shows. A priority this year is making sure the cheap seats are actually cheap. The inability to put fans in the cheap seats last year contributed to the underperforming tours and cancellations. |
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