Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOW DEMAND PERIOD SEGMENT / INDUSTRY RECESSIONS
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 1521 | 2007 | As the housing market slows, home builders are rolling out incentives to encourage sales. Hovnanian Enterprises launched a "Deal of the Century" promotion which offers discounts of up to $149,000. The best discounts were available on homes that were already started. |
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