Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: AFFILIATED MEMBER SEGMENT / MEMBERS OF COMPANY SPONSORED CLUBS OR AFFINITY PROGRAMS
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 5621 | 2002 | Instead of huge sales and advertising which may cheapen a brand's image, some retailers are looking towards low-key programs which promote customer loyalty. Gap and Ann Taylor both focus their coupons and sales advertising on charge card holders rather than the general public. These people are more likely to visit frequently, not just come in to take advantage of low pricing. |
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