Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A LOW PRICED PRODUCT TO CREATE MARKET AWARENESS
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 4131 | 2006 | The bus industry now has its own upstart, low-cost, no-frills carriers serving the Midwest for as little as $1.50 a ride. Passengers book seats online on a first-come, first-served basis, and prices vary depending on availability, destination, and departure time. As many as seven $1 tickets are sold per trip, but most riders pay $10 to $15. Fares can go as high as $50 for latecomers. But most fares are significantly lower than those offered by Greyhound Lines Inc. |
| 2 | 7319 | 1989 | Clients who ask for major speculative pitches often pay a token $10,000 to $20,000 to each agency. Barely covers any cost. But ad agencies are still willing to go along w/ speculative pitches. |
| 3 | 7375 | 2005 | Ebay charges its sellers to list their goods on the world-beating site, while Taobao got its fast start because selling there is free. |
| 4 | 7375 | 2005 | Live Deal wants to become an alternative to eBay and others that charge sellers to post items. Ebay suffered a backlash from sellers when it raised its fees. With its free listings, LiveDeal has thrown down the gauntlet. "The pressure is on other companies to make most classified listings available for free." |
| 5 | 9311 | 2005 | The free software offered to tax payers is limited to people who meet certain income, age or other restrictions. The service has expanded amid growing industry competition to attract more users for both federal and state softwares. |
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