Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT / A SINGLE SEASONAL PRODUCT
CHOICE 3 COMPONENT: EXTEND A DISCOUNT IN KIND
| No. | SIC | Year | Notes |
| 1 | 5600 | 1996 | At Limited's Structure stores, they recently marked down sports shirts by inviting shoppers to buy one at full price and get 50% off a second one. |
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