Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: LOSS LEADER SEGMENT

A. A low priced product to attract the customer

1. A single seasonal product Choice 3>>

2. Multiple seasonal products Choice 3>>

3. A single year-round product Choice 3>>

4. Multiple year-round products Choice 3>>

B. A low priced product to get third party business Choice 3>>

C. A low price on one product to obtain revenues from another proudct in a manufacturing service business Choice 3>>

D. A low priced product to create market awareness Choice 3>>

E. A low priced stand-alone product that is likely to form part of a product system Choice 3>>

<<Return to Choice 2

<<Directions to Reduce Price