Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / PACKAGE OF SAME PRODUCT
CHOICE 3 COMPONENT: WAIVE FEES OR MAKE A ONE TIME OR PERIODIC PAYMENT
| No. | SIC | Year | Notes |
| 1 | 6552 | 1988 | San Jose developers are offering 30% discounts on 10-yr leases & helping w/ tenants' moving bills. As more banks dump property, prices fall further. |
| 2 | 5300 | 2007 | Amazon launching new services, including Amazon Prime, to draw new consumers. The service offers unlimited two-day express shipping for free and overnight shipping for $3.99 for customers who pay a $79 yearly fee. |
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