Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME PURCHASED SEGMENT / VOLUME DISCOUNT DOLLAR AMOUNT BASED ON REACHING STATED PURCHASE TARGETS
CHOICE 3 COMPONENT: CHANGE THE BENEFIT PACKAGE
| No. | SIC | Year | Notes |
| 1 | 6211 | 2003 | Fidelity will offer cheap trades to big customers which are ones with at least $1 million in household assets. The company guarantees it will execute trades within five seconds at the best available price. In response, Charles Schwab Corp. is offering its lowest commission of $14.95 to those trading more than 30 times a quarter. E*Trade cut its commission for those making nine or more trades a month to $9.99, with a nine second guarantee to execute the trade. |
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