Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: VOLUME DISCOUNT DOLLAR AMOUNT
CHOICE 3 COMPONENT: USE PRICE COMPONENT TO LIMIT THE SPREAD OF THE LOW PRICE
A. Change the Benefit Package Examples>>
B. Change the Basis of Charge Examples>>
C. Change the List Price Examples>>
D. Change the Optional Components of Price
- Provide a rebate Examples>>
- Offer a coupon Examples>>
- Extend a discount in kind Examples>>
- Waive fees or make a one time or periodic payment Examples>>
- Provide a free or heavily discounted product from a third party Examples>>
- Provide a free, or heavily discounted, product from the company, other than the product on sale Examples>>
<<Return to Choice 2