Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / DISTRIBUTION BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTIONS
CHOICE 3 COMPONENT: CHANGE RELIABILITY AND PRICE TOGETHER
| No. | SIC | Year | Notes |
| 1 | 4213 | 2004 | Cablevision became one of the first cable companies to offer a VOIP service, which it calls Optimum Voice. For now, the service's prime attraction is price: only $34.95 a month for unlimited calling in the US and Canada. Optimum Voice lacks the reliability and many of the features offered by Verizon. Comcast, the country's largest cable company, isn't planning a broad launch of its VOIP service until 2005. But when it does, it plans to offer features beyond the reach of phone companies. |
| 2 | 5500 | 1986 | Auto auctions offer big savings but also contain big risks. They rarely guarantee vehicles & don't let prospective buyers take the cars for a test drive. Sellers often use auctions to unload cars with hidden flaws. |
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