Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT COST SAVINGS SEGMENT / MANUFACTURING BUSINESS FUNCTIONAL COSTS / MULTIPLE FUNCTIONS
CHOICE 3 COMPONENT: CHANGE THE BASIS OF CHARGE
| No. | SIC | Year | Notes |
| 1 | 7372 | 2005 | Wind River is pushing to get more gadget makers to use the company's software development tools and raise the performance bar in the industry. Wind River offers royalty-free deals, in which companies pay a higher upfront fee to use the development software rather than a per-unit royalty when their device ships. |
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