Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / A PART OF THE MAIN PRODUCT
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 6141 | 2004 | Fierce competition in the battle for credit card market share has driven plastic issuers to keep churning out the zero-rate or low-rate balance transfer offers they've come to rely on. |
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