Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / A PART OF THE MAIN PRODUCT
CHOICE 3 COMPONENT: OFFER A COUPON
| No. | SIC | Year | Notes |
| 1 | 6021 | 2001 | In a temporary promotion, National City Corp. issued courtesy cards good for one free overdraft to customers opening its new free checking account in 2001. |
<< Return to Choice 3