Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / DISPOSAL COSTS
CHOICE 3 COMPONENT: OFFER A PUT
| No. | SIC | Year | Notes |
| 1 | 3630 | 92 | Maytag offered end users, in 1991, a 10-year repurchase guarantee on the Dependable Drive transmission in its washing machines. The company maintains this promotion was "extremely well-received by consumers." |
<< Return to Choice 3