Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / OPTIONAL COMPONENTS
CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE
| No. | SIC | Year | Notes |
| 1 | 4812 | 2009 | People who have used T-Mobile as their provider for at least 22 months can now get unlimited minutes for $50 a month. Combined with a $35 unlimited messaging and data plan, that’s a 15% savings off the regular $100 price. Adding another line to the plan runs just $40 a month. In another bonus, those longtime T-Mobile customers who transfer a line from another carrier to their family plans get a $135 credit they can apply to their bills. |
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