Reduce Price to Improve Revenues and Margins

CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS

CHOICE 2 SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENT / SET UP CHARGES

CHOICE 3 COMPONENT: OFFER A TRADE-IN ALLOWANCE

No. SIC Year Notes
1 2381 1998 Midwest made deal with Lowe's to buy 225,000 pairs of Wells Lamont gloves and clear them all out so it could fill shelves with its own product.

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