Reduce Price to Improve Revenues and Margins
CHOICE 1 OBJECTIVE: ATTRACT CUSTOMERS
CHOICE 2 ISOLATE SEGMENTS: PRODUCT SYSTEM COMPONENT SEGMENTS / SET UP CHARGES
CHOICE 3 COMPONENT: CHANGE THE LIST PRICE
| No. | SIC | Year | Notes |
| 1 | 7941 | 2003 | Clubs are not attracting enough people and are trying to boost their membership. Some offer special memberships for commitment-phobes. Spring Meadows Country Club has a "Preview Membership" which lets people try out the club for a year. They still pay the monthly fee of $245, but not the initiation fee of $6,900 unless they later decide to join. |
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